Do You Design E-Commerce Websites?

This book will help you rethink about the flow of the checkout experience and increase conversion rates.  A must read.

Web Form Design
By Luke WroblewskiRosenfeld Media, May 2008.
ISBNs: paperback (1-933820-24-1); digital editions (1-933820-25-X)

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field’s leading designers to show you everything you need to know about designing effective and engaging Web forms.

[blockquote]Luke’s book is by far the most practical, comprehensive, data-driven guide for solving form design challenges that plague every interface designer. It is an essential reference that will become a must-read for many years.[/blockquote]

Irene Au, Director of User Experience, Google

[blockquote]”Form design has historically been an afterthought, a partial chapter in past web design primers. Thankfully, we now have Luke’s indispensable best practices in print. This book will now sit on my desk whenever I’m designing an application.”[/blockquote]

Dan Cederholm, Principal, SimpleBits; author of Bulletproof Web Design