A common trend in E-Commerce sites with shopping carts today for B2C (Business to Consumer) is to keep it simple when it comes to shipping methods.  The buyer only really cares about the options as far as time in transit for their package.  We recommend to no longer mention the carrier name like Fedex, UPS or USPS, but rather the estimated time in transit – this gives you or your fulfillment company the flexibility to choose the cheapest carrier. In some cases one carrier can be cheaper than the other by a dollar or two with the same time in transit.  Here’s an example:

Option 1: Economy (7-12 days) – it’s the slow cheap method.  In some cases this can be free or flat rate shipping depending on your business model.

Option 2: Standard (3-7 days) – A little quicker.  Charging more for shipping

Option 3: 2 Day Delivery Guaranteed

Option 4: Overnight Shipping

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