Here are some great tips from Mitchell Harper, the Co-Founder of BigCommerce.com to improve your conversion rates for your e-commerce store. BigCommerce.com is a good entry level shopping cart/website platform for your e-commerce business. His recommendations are:
- Make sure your ratio of sales content is less than your content that builds trust, reliability and credibilty
- Invest in your content for you ‘About Us’ Page and should include a long store, photos of you, your staff, office. Also should ideally have a video that you, Founder or Owner introducing your company, talking about your people, products and why your are different. (see ours as an example: click here)
- Add credibility to you website – Credit Card logos, If your Better Business Bureau approved (add logo), Trustee privacy seal. Anything you can show trust from a third party.
- Add as much useful content around what you sell.
- Customer reviews and 3rd party testimonials
BigCommerce.com is also able to integrate with internet order fulfillment centers, such as our company, Fulfilltopia, via xml or web-services.