Boost Your Ecommerce Sales With ReTargeting

By Samir Soriano
Director of Marketing
Email: samir@retargeter.com

It’s no secret that ecommerce sites get bombarded with traffic from Cyber Monday until mid-December.  This year, it’s estimated that the amount of sales from Dec. 1 to Dec. 3 are up 12% from the same period last year!  With so much customer activity and brand competition out there, it seems that retargeting is slowly becoming the tool of choice for ecommerce marketers looking to increase their sales.

What Is Retargeting?

Retargeting lets you serve ads to your audience after they leave your website.  A user who visits your website will be tagged with a cookie that lets you serve your ads to them on other sites.

How Can It Help My Ecommerce Site?

-        Audience Segmentation – Retargeting allows you to serve specific ads to people who have completed specific actions on your site.  If you’re selling soccer gear on your website, the power of audience segmentation lets you serve soccer ball ads solely to people who have browsed the soccer ball section of your site, and soccer cleat ads solely to people who have browsed the footwear section of your site.  These kind of ads remind users who you are and encourages them to come back and make a purchase.

-        Reduce Shopping Cart Abandonment – With retargeting, you can regain those sales lost to shopping cart abandonment by serving ads solely to people who have abandoned their shopping cart.

-        Branding – Keeping your message in front of your audience is one of the most important aspects of branding.  Retargeting lets you do this, and can even show your ads on the most popular websites, such as YouTube, ESPN, and Yahoo!  These ad placements can add legitimacy to the image of a small-to-medium sized ecommerce site, and at a very affordable cost.

Retargeting adds value by smartly targeting your audience with your messaging.  The ROIs found in retargeting campaigns are tremendous, and it can make your ecommerce brand look huge with premium ad placements.  With just a few weeks left in the holiday season, retargeting may be the tool you’re looking for to quickly boost your sales.

Fulfilltopia.com, an e-commerce internet order fulfillment company, providing pick, pack and shipping services. Eric Brown, CEO and Founder strives to help his clients improve their e-commerce business with free consulting.